Why Having a Face to the Company is More Important than Having a Brand

February 28, 2023

In today’s competitive and saturated market, it is not enough for a company to have a catchy name, logo, slogan, or product. Customers are looking for more than just a transaction; they want to connect with the people behind the business and feel that they are valued and understood. That is why having a face to the company is more important than having a brand.

What is a Face to the Company?

A face to the company is a person or a group of people who represent the company’s vision, mission, values, and personality. They can be the founder, the CEO, the spokesperson, the influencer, or even the customer. They communicate with the audience through various channels such as social media, blogs, podcasts, videos, or events. They share their stories, insights, opinions, and emotions. They engage with feedback, questions, and criticisms.

What is a Brand?

A brand is a set of elements that identify and differentiate a company from its competitors. It includes the name, logo, slogan, color scheme, and design of the product or service. It conveys what the company does and what benefits it offers. It creates awareness and recognition.

The Advantages of Having a Face to the Company

While both a face and a brand are essential for a successful business strategy, having a face has some advantages over having a brand:

  • A face is more human and relatable than a brand. Customers can empathize with a person who has similar experiences, challenges, and aspirations as them. They can see themselves in their shoes and feel inspired by their journey.

  • A face is more authentic and credible than a brand. Customers can sense when someone is genuine and passionate about what they do and why they do it. They can also verify their claims by checking their credentials, testimonials, or reviews.

  • A face is more dynamic and adaptable than a brand. Customers can follow along with their updates, progress, and innovations. They can also interact with them in real-time and influence their decisions.

  • A face is more memorable and influential than a brand. Customers can recall a person’s name, face, voice, and story more easily than a logo, color, or slogan. They can also spread the word about them to their friends, family, and network.

Therefore, having a face to the company is more important than having a brand because it creates a deeper connection, a stronger reputation, a higher engagement, and a wider reach with customers.

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